NGF - Empowering Future with Smarter AI Solutions

Case Studies & Success Stories

Transforming Customer Experience
Through AI, Automation & Intelligent Engagement

Explore how brands and enterprises leverage NGF’s ecosystem — from Hera to Konvergence, Primass, Releva and Spradz!— to streamline operations, elevate customer interactions, and accelerate business growth through AI-powered solutions.

Inbound — Customer Service Use Case

HERA for Bio Medika CX & Operational Efficiency

Bio Medika’s CS only operated from 8AM–4PM, leaving no support afterward. Training new agents took 3–6 months because they had to memorize hundreds of test types, prices, test lab requirements, and branch-specific services. making scaling super slow and inefficient.

With HERA, Bio Medika unlocked 24/7 automated support, instant answers for all test-related inquiries, and consistent info across every branch. CS operations became easier to scale without heavy training, while customers got faster, accurate, always-on service.

Outbound — Sales Agent Use Case

HERA for Citroën Indonesia’s CX Optimization

Citroën Indonesia faced over 7,000 incoming leads spread over limited resources, making it difficult for the marketing team to manually identify which leads were qualified. The volume created operational overload and slowed down follow-up processes.

HERA acts as your always-on AI sales agent, automatically qualifying every incoming lead in real time and identifying high-intent prospects. Beyond lead scoring, HERA engages qualified leads as a sales agent itself, enabling a seamless, fully-automated customer journey from inquiry to transaction. This unlocks a scalable, high-efficiency sales model where your team focuses only on closing deals.

Retail Bedding Industry

Scaling Growth in Indonesia’s Bedding Market

Beyond competing in the crowded bed-in-a-box market, Tote has long struggled to scale brand awareness and earn a meaningful place in consumer preference. To move forward, Tote needs tangible results — measurable improvements in conversion performance, stronger ROAS, and efficient revenue growth in an increasingly competitive market.

Konvergence developed an end-to-end growth strategy covering:

Pre-campaign planning

Micro targeting & sharp segmentation

Ads optimization & creative execution

Conversion-focused media buying

By identifying high-intent customer segments and continuously optimizing campaigns, Konvergence improved both efficiency and sales performance.

Results

Purchase Amount increased 6X

Purchase Value increased 4X

ROAS increased from 3 to 15+

Cost per Purchase decreased 71%

Travel Companion Retail Industry

Driving Multi-Brand Retail Performance

Bags City needed to accelerate sales across multiple brands while improving advertising efficiency and audience relevance.

Konvergence implemented:

Smart targeting & segmentation/div>

Brand-specific audience strategies

Multi-variate creative optimization

Performance-driven campaign management

Each brand communication was tailored to different buyer profiles to maximize conversion effectiveness.

Results

Purchase Volume increased 26X

ROAS increased from 2 to 24

Cost per Purchase decreased 86%

Success Story with Tote Bed

From Stagnation to Stronger Positioning

Tote Bed, as a brand, is currently struggling to establish a strong market presence, making it difficult to differentiate itself amid numerous competitors. This condition hinders Tote Bed’s growth potential, particularly in acquiring market share. Over the past five years, the brand’s sales performance has also shown stagnation, with minimal significant changes in sales volume.

Defining the Hero Product as a Brand Differentiator

We view the challenges faced by Tote Bed as an opportunity to innovate and grow further. The first step is to identify a hero product that is not only high-quality but also offers a unique appeal in the market. This product will serve as a symbol of the Tote Bed brand and distinguish it from competitors. We also build their Brand Positioning as well as Brand Communication.

Targeting the Right Audience with Precision Communication & Branding

Next, we will focus more precisely on the right audience, reaching consumers who genuinely need what we offer. By gaining a deeper understanding of their needs, we can craft messages that are more relevant and personalized. We ensure that the communication conveyed resonates and speak audience’s language to not only grab their attention, but become the choice of theirs

Strengthening KOL Partnerships to Build Trust

Finally, we strengthened collaborations with Key Opinion Leaders (KOLs), specifically curated to match Tote Bed’s Growth Strategy to expand reach and build trust among consumers. With this more targeted and integrated strategy, we made sure that the KOL speaks Tote Bed’s language, building consistent messages to the audiences.

Success Story with Diri Care

Building Trust in Digital Beauty Care Through KOL-Driven Education

As an online beauty clinic, Diri Care faces challenges in building trust toward digital-based treatment services. Many potential users remain more familiar with offline clinics and question the safety, effectiveness, and accuracy of online medical consultations involving doctor diagnoses and prescription products.

Additionally, Diri Care must reach a diverse audience with varying levels of digital literacy, content consumption habits, and understanding of the online clinic concept, requiring educational and relevant communication strategies that drive users from awareness to app adoption.

Clear Funnel-Based KOL Strategy

The campaign was designed not only to drive awareness but also to encourage tangible action. KOL content followed a structured communication funnel—from education and trust-building to a clear call-to-action to download and try the Diri Care application.

Nationwide Reach Without Geographic Limitations

By leveraging social media KOLs, Diri Care successfully reached audiences across Indonesia, regardless of location. This digital-first approach enabled the brand to connect with communities in areas with limited access to beauty clinics, while reinforcing Diri Care’s positioning as an inclusive and accessible beauty solution.

Authentic, Experience-Driven Storytelling

KOLs were encouraged to share first-hand experiences using Diri Care, from doctor consultations to product delivery. Honest and relatable storytelling helped strengthen audience trust in the online beauty clinic service.

Digital Conversion Path Optimization

Each KOL content piece was equipped with a directly integrated link to the Diri Care application, enabling a seamless transition from content exposure to user action. This approach simplified the journey for audiences to download the app and try the services, ensuring the campaign delivered not only visibility but also measurable user growth.

Success Story with Royal Foam Kasur Busa

From Challenger Brand to Consumer Choice: Royal Foam’s Awareness Strategy

Royal Foam aimed to become the preferred foam mattress brand for Indonesia’s C–D segment, entering a market previously dominated by competitors.

To build recognition, the brand launched a year-long integrated awareness campaign focused on digital channels, strengthened by a Brand Ambassador and coordinated offline presence.

To build recognition, the brand launched a year-long integrated awareness campaign focused on digital channels, strengthened by a Brand Ambassador and coordinated offline presence

Background

Solution

Background

Solution

Background

Solution

Background

Solution

Background

Solution

Background

Solution

Background

Solution